If you participate in one of our events as a speaker, sponsor, exhibitor or attendee, your personal information will be used in connection with the running of the event, to handle payments and recover debts. This includes our legitimate business interests in carrying out logistic, administrative and analytics activities, to ensure our events run smoothly and so that we can offer an improved experience for our customers.
We may also use your personal information to maintain databases that allow us to assess your qualities as a speaker or sponsor/exhibitor, promote events and encourage further engagement at our events, and to request references in certain circumstances.
Where we have your consent to do so, we may share your personal information with exhibitors at the event you are going to attend, so that they can contact you in advance and arrange to meet with you during the event.
In addition, photos and videos are taken at our events, which may feature attendees, speakers, sponsors or exhibitors. Where we have taken photos and videos at our events that feature you as an attendee, sponsor or exhibitor, to the extent permitted by applicable data protection laws, those photos and videos may be used for promotional purposes. Third parties may also take photographs at our events, for example to maintain a record of stands or exhibitors they have visited. We are not responsible for the collection or use of images taken by third parties.
Where events and exhibitions use badge scanning technology, your personal information will be used to identify you at certain access points, such as to access VIP areas, seminars, entry and exit in other areas of the event. This will provide certain location information. Badges cannot be read remotely.
The personal information obtained from badge scanning will be used for access control, security and analysing visitor traffic with a view to improving the event experience for visitors and others. We may also use de-identified image data taken from cameras and/or location data collected via a mobile phone app and Bluetooth beacons to analyse visitor traffic and/or to assess attendance at particular seminars or presentations. This data may be shared with the relevant exhibitors.
You can also allow your badge to be scanned by event exhibitors. When you do so your contact details will be shared with the relevant exhibitor and used in accordance with applicable data protection laws, the exhibitor’s privacy policy and any other notices or consents you are provided with or given at the event.
Where we are hosting and managing a virtual exhibition or event, Informa (and any third party platform provider acting on our behalf) will use your personal information provided during the registration process to host and manage this digital event; and also for analysing visitor interactions and traffic with a view to improving the event experience for visitors and provide you with a personalized experience.
When you enter virtual spaces, zones or rooms such as an exhibition booth, your personal information may be shared with the sponsor and exhibitor to allow them to engage with you subject to the attendee privacy notice you may have been provided during the registration and login process.